“The effective design of public services is itself an essential public service”. \u00a0This was the incisive statement which concluded the Decalogue of prescriptions which emerged at the end of the first Federal Design Assembly, in 1973, when Ivan Chermayeff, Richard Saul Wurman, Ralph Caplan and Peter Bradford met under the aegis of the Federal Council of the Arts and the Humanities to coordinate the US federal agency services design programme.\u00a0The Design Necessity was the title of the meeting, an occasion during which the necessity of design \u2013 under the umbrella of the Anglo-Saxon all-round meaning of \u201cdesign\u201d \u2013 was asserted in the context of public design at any scale and level of complexity (and with this, the need for the presence of designers within the design processes themselves was affirmed).\u00a0As a final conclusion it was agreed that the first and most important service of all for the community is precisely design itself, based on the principles \u2013 we could say ahead of time \u2013 of citizen design and of shared design, focusing on the profound analysis of citizens\u2019 needs and the search for an answer.\u00a0Issue 10 of MD Journal aims to analyse the context and boundaries of design, where the visual component of identity and the design of public services come together, encouraging research and reflection \u2013 both theoretical as well as experimental \u2013 on the part of researchers in the discipline of Italian and international design.\u00a0The aim of the investigation is to explore the potential for updating and refreshing the objectives of \u201cpublic service\u201d communication, in the design of systems and services through which institutions, bodies, organisations, of public interest, reach people and citizens.\u00a0The concept of \u201cpublic service\u201d has constituted a founding phenomenon as part of the design culture of Italian communication, where Italian design has been both a pioneer and a guide. From the onset and throughout its development, it has been said to have experienced \u201chighs\u201d and \u201clows\u201d, moments of second thoughts or updates, transferring tools and methodologies interchangeably between the public and private sectors, common and shared spaces, physical and virtual places of interaction.
\nIn recent years, as on-line services have become increasingly digitised, institutional communication has undergone radical changes and it is believed that the public service communication policy today deserves a review, an analysis of the \u201cstate of health\u201d and a verification of the design potential of the design discipline.\u00a0Today, enabling technologies and digital innovation introduced both in the private and public spheres of the person are calling into question the complex relationship between citizens and institutions, opening up new scenarios in which visual communication and the entire graphic design framework become new tools for social innovation.\u00a0However, technology is not neutral by nature, and while on the one hand it is a question of reasserting the \u201cnecessity of design\u201d in every project aimed at inclusion, on the other it is essential to be aware of the new and broader social responsibility that designers have to bear.\u00a0The same concept of visual identity \u2013 that is to say the designed form of visible, artificial manifestations of identity \u2013 is now characterised and fuelled by methodologies and operational tools that can focus on the users, leading the design of institutional identities back within the boundaries of public interest.\u00a0While several theoretical contributions have now been written on the historical and critical aspects of public service graphics, the focus of the MD Journal 10 call lies on the set of design practices that the change of relations between the actors involved \u2013 institutions, bodies, organisations and citizens \u2013 is slowly introducing into this broad area of design.
\nThe communicative representation and transmission of the Public Body, the Institution, the Organisation with purposes other than merely making a profit, carried out with appropriate instruments, methods and arguments other than those for the propaganda of goods and assets, becomes an instrument in order to transmit to the users of services \u2013 municipal, regional, state-run, international, global \u2013 information that implies a renewed, different and motivated organisational \u201cculture\u201d at the service of institutions.\u00a0MD Journal #10 intends to explore the contribution that design can make to this area of interest, by focusing on the theoretical and design aspects, sharing among researchers the transformations under way (or only latent), the methods and instruments that the discipline is implementing, in relation to certain core themes:\u00a0design for citizenship and inclusion;\u00a0public-service digitisation projects, practices and services;\u00a0\u00a0citizen centered methodologies and co-design of services;\u00a0public sharing and co-design platforms and spaces;\u00a0emergency design;\u00a0the know-how necessary for the design discipline in order to tackle the digitisation of institutional identities;\u00a0design of identities in the context of culture and training;\u00a0design of territorial identities as an expression of social interaction;\u00a0design of identities and awareness-raising projects in the non-profit context;\u00a0wayfinding of public service.<\/p>\n","protected":false},"author":1,"featured_media":899,"parent":0,"template":"","format":"standard","topic":[146,142,68,529,446,447,316,640,464,466,17,467,562,300,615,567,483,485,497,498,575,638,512,326,322,318],"country":[25],"nsj_language":[57,56],"class_list":["post-2172","call_for_papers","type-call_for_papers","status-publish","format-standard","has-post-thumbnail","hentry","topic-communication","topic-crafts-design-arts","topic-design","topic-design-methodology","topic-digital-technologies","topic-digitalization","topic-graphic-design","topic-health-emergency","topic-history-of-design","topic-inclusive-design","topic-industrial-design","topic-industry-4-0","topic-infographics","topic-innovation","topic-innovative-technologies","topic-methodology","topic-product-innovation","topic-project-tools","topic-service-innovation","topic-services","topic-smart-tools","topic-social-sustainability","topic-tools","topic-user-experience-design","topic-visual-design","topic-web-design","country-italy","nsj_language-english","nsj_language-italian"],"acf":[],"yoast_head":"\n